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How to write great Text Ads

how to write google text ads for your Campaign

To start showing ads for your campaign, you’ll need to write ads that are associated with those keywords. Before you start knowing how to write great text ads, you must know what ads are and how they work with queries and keywords.
The right Ads can get your ad in front of the right customers

If a search query is a question someone asks Google, then you can think of the search results as the answers to that question. Then keywords are triggers for your ad to appear among those answers. When someone’s search matches a keyword in your ad group, the keywords tell your ad to show. So, when you’re writing ads remember to keep them related to the keywords they’re grouped with.

For instance, let’s say your account has an ad group named ‘Flower Bouquet Kit’. Within that ad group you might have the keyword ‘DIY bouquet kit.’ If you do, be sure your ads also mention ‘DIY bouquet kit.’ It’s best to write at least three ads per ad group. Different messages work with different people. The more ads you provide, the more likely you’ll able to show the right message.

let’s write an ad through the following steps
  • Step 1: Provide a Final URL. The Final URL is the actual page someone lands on after they click your ad. The web page should be related to the keywords of your ad group
  • Step2: Write Headline 1. The Headline 1 field is the first thing people see in your ad. Focus on writing the best headline possible, since this has the most potential to make a big difference in your performance. Then, try relating this to the ad group’s theme and keywords. And try to make it catchy as well.
  • Step3: Write Headline 2. Headline 2 is separated by a dash from Headline 1 in the ad. The best way to show value to someone is to think about their benefits and needs. You can highlight a benefit like “Free Shipping” or your website’s reliability with “Official Site.”
  • Step4: Provide display paths. Your ad’s Display URL is the web page address that appears in your ad. This is an option to further connect your ad to a user’s search so that it’s not just a totally forgettable collection of numbers and characters. Use the path fields to give people more information about where they’ll go once they click.
  • Step5: Write a description. Use the description field to tell someone more about your business: Why they should do business with you? Try to stick with one clear message here. If you have more than one thing to say, you can always create another ad or save that messaging for an ad extension. Remember: Keep what you say in your ad simple.
  Once you have keywords and ads, your ads starts showing in Google.

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