How To Create Campaign In Google Ads?
How to create a campaign in Google Ads?
First, as you know, for your business to get noticed by people who have relatable searches to find and contact you for your products, you needed search ads. Now after that, you need a Google ads account with an active campaign to run those search ads which will help people connect to your site.
So, let’s create your first campaign step by step through the following process-
First, start by clicking the plus button on the campaign’s page.
- Step 1: Pick ‘Search Network’ as your campaign type. This specifically just means you can show ads in Google search results.
- Step 2: Give your search ad campaign a goal.
For example, let’s start with website traffic. Go ahead and enter in your business’s website. - Step 3: Give your campaign a suitable name as per your products. You might end up running multiple campaigns at one time, so try to be as descriptive as possible.
- Step 4: You can show your ads to people interested in your products or services as they browse sites on the Search and Display Networks. You can choose to run on both Networks. If you want to run search-only campaigns, you can always change these settings.
- Step 5: You can also pick locations where you want your ads to show.
For example, try starting with the United States if your ads and website are only in English. You can also narrow your location to a city or region if you want potential customers to reach your site. You can always come back to this later and change it. - Step 6: Choose your target language. Pick all the languages your potential customers speak and that your website can support. Let’s take English for now.
- Step 7: Pick up a bid strategy. Remember- you’ll pay each time someone clicks on your ad. There are a number of options to choose from. If your goal is to drive website traffic, a recommended bid strategy is “maximize clicks.” This strategy is all about getting you the mosy clicks within your campaign’s average daily budget. You can come back later to try another bid strategy.
- Step 8: Enter in your average daily budget. To figure out your daily average budget, divide what you normally spend per month by the average number of days in a month. That’s roughly 30.4.
You’ll see a bunch of other settings like sitelink or call extensions. Ad extensions are important and can help show your customers additional information in your ads. - Step 9: Don’t forget to save your Campaign!
And that’s it. With these steps you’ll be successfully creating your first campaign to run your search ads.
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